Email for Poor Performance in Sales

People working in any department of the company are required to show compliance with the company’s policy. Since they are paid for the work they do, there are a certain number of expectations they have to meet. Their performance is continuously monitored, and when they are not performing up to the mark, they can be taken to task.

An email is an electronic correspondence between an employer and an employee that informs the employee that his sales performance does not meet the company’s standards and that he needs to improve. This email is sometimes used to reprimand the employee for his lousy performance.

What an email for lousy performance in sales should do?

This email should tell the employee that their work behavior is not helpful for the company and the company will lose. In the same email, the employer clarifies that the company can’t ignore this kind of conduct in the sales department. The email should show how important it is for an organization to have productive and active people in the company.

How to write an email?

Add the subject:

Your email must include the subject, as you are writing to the salesperson who you want to take your email seriously. The subject line is brief and tells the reader what the email is about. In addition, the employee does not ignore the email when he learns after reading the subject that something serious is being discussed in it.

Mention the purpose of the email:

The email should clearly state that you are writing this electronic mail because you are concerned about the poor performance of people you hired in the sales department. Please mention in the letter that you have seen the monthly report, which has revealed some shocking information.

Discuss the results of the monthly report:

The employee should know that the email you are writing is an outcome of the monthly report that has uncovered the employee’s bad performance. So, discuss the results and tell the employee that he has not been taking his work seriously, and this has disappointed you.

Describe what you want:

This section of the email varies from employer to employer. Some choose to remain calm and address their expectations from the employee so that the salesperson can also understand how disappointed his boss would be to see his performance deteriorate each day.

Some employers also use a strict tone to warn the employee to improve his performance. Since your priority is your company, explain emphatically that you would not compromise on the quality of work; therefore, you don’t want to see the same deteriorating and low-quality work in the sales department again.

Read the sample letter given below.

Sample email:

Dear Mr. ABC,

I hope this email finds you in the best health and well-being. I have recently received the performance report of all the people working in the sales department for March. I am so disappointed that your name is on the list of poor performers.

You were given the target of 100 sales in a month. However, you conducted only 50 sales. It has been reported that you are not coming to work punctually, so your performance has declined significantly.

You have always been a very dedicated salesperson, and I appreciate the diligence and hard work you have put into this. However, the current sales report has blown my mind away. I was expecting you to be among the best performers. I am highly dissatisfied with the work you do.

If you have any problems at home that are affecting your work, feel free to contact me and share. I would like to see you shine again and outperform all your co-workers.

Regards.

Email for Poor Performance in Sales

File: Word (.docx) & iPad
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