Letter of concern for poor sales performance

Letter of Concern for Poor Sales Performance

Letters Kate

What do you think a company or organization expects from a person when it hires them? Performance and output are the answer. An organization would reach the plinth of success only if each person involved is ‘performing.’

Performance is a very broad term with a prodigious meaning. It includes all the details and aspects related to an organization, and it varies from one organization to another.

Achievement of a given target is very important, and it is considered while evaluating performance. Every employee’s work is observed, and if there are repeated cases of underperformance, a warning letter for poor performance is issued so that the employee amends himself/herself and performs better.

Use of the Letter

Poor performance does not always demand a firing action; if you know that the employee has the capacity to perform well, it is important to give that person a chance to prove his/her worth even if he/she has disappointed you previously.

Tips on how to write the letter

  1. The department manager or director writes a letter of concern to an employee who has not been performing well as a means of motivation.
  2. A letter of concern can be considered a warning to an employee. When an employee receives a letter of concern, he/she spontaneously understands that he/she needs to change his/her behavior toward his/her work and poor performance.
  3. Poor performance can occur for many reasons, such as an inability to understand project goals, personal problems, or general incompetence. Therefore, it is very important to mention and address the right issue when writing a letter of concern.
  4. One can also invite an employee to initiate the dialogue to settle the issue through a letter of concern.
  5. Extra precaution and special care are necessary when writing a letter of concern to an employee for poor performance. The letter should not be too harsh in its language, nor should it be too light and casual.
  6. The letter should serve its intended purpose, i.e., it should be a warning that brings the employee back on track.

Sample Letters

#1

I am writing to formally address your recent sales performance during the third quarter of 20XX. Based on the sales reports, your overall sales figures were below the target set by management. Additionally, the number of new client acquisitions decreased. This performance has disappointed the company.

Management is concerned about your performance decline. We have been providing you with consistent support and resources. Despite our complete assistance, you failed to do your part to meet the sales targets. We, therefore, encourage you to seek guidance from your team leader. Moreover, you must also attend the upcoming sales training from November 1 to 5, 20XX. This will help you improve your sales skills for better performance in the future.

Please feel free to reach out for further guidance. We expect to see a significant improvement in the following review cycle. Failure to meet your targets may result in further action.

#2

We are writing to express our concern regarding your recent sales performance. Despite your exceptional past performance, your sales figures have significantly dropped during the last quarter. As a result, management is highly disappointed with your performance.

Considering your previous performance reports and skills, we are deeply concerned about the reason behind your recent poor performance. Therefore, we encourage you to reach out and discuss any issues we could help you with with the management. We can also offer to sign you up for the XYZ training program, allowing you to refresh your skills.

We would like you to pay immediate attention to this matter and show better performance in the next quarter of the year. Failure to do so might result in disciplinary action.

#3

Harry Parker
Virtual Sales Limited
Afon House, Worthing Road, Horsham RH12 1TL, United Kingdom

07-08-20XX

John Johnson
Sales Manager
Sales Department

Subject: Concern for poor sales performance

Dear John Johnson:

I was looking through the weekly sales reports from April 20XX and was astonished and alarmed to see that your department did not meet sales targets between April and July 20XX.

As you know, [Company] ‘s existence in Horsham (since we are just two years old) depends highly on meeting and exceeding the sales targets we have been provided with. Failure to do so can result in the company deciding to close the venture, which can have catastrophic effects on our jobs and, obviously, the company’s reputation.

Taking the liberty to interview some members of your team before writing this letter of concern, I have determined that you have continuously vanished during work hours as one of your underlying states. Such behavior is unacceptable.

This letter informs you that your performance will be scrutinized in the coming months. After considering your performance in these months, a final decision will be made. The company expects you to perform and contribute to its growth.

I am available to discuss any issues that you may have, so you can contact me at any time of the day. I would appreciate your open-mindedness so that we can resolve this issue as soon as possible. We need to get back on our feet so that we can exceed targets and bring [Company] to a whole new level.

Sincerely,

Harry Parker
Director Sales
Virtual Sales Limited

Tel: (111) 111-1111
Email: [email protected]

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Letter of concern for poor sales performance

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