Video production email to client

Video Production Email to Client

Letters Kate

If you work in the field of multimedia and you have experience working as a video producer, you can have an excellent career pathway. However, working as a video producer and getting new clients is not easy. There is so much that you will feel the need to do such as writing proposals, proposal letters, or sending emails to your prospective clients. An email is the quickest way of communicating with your clients.  

What is a video production email?

It is an email that you send to your clients as a video producer. Through this email, you let your client know about your existence in the industry and that you can be considered for a video creation service. 

When to send a video production email to a client?

When you have come to know that there is a client who is looking for a video producer or when you receive a request for a proposal, you can write an email to the client. You must send the email as soon as you come to know that a video production expert is needed. Also, you should confirm first that the person to who you are sending this email is going to accept the email because some people find it offensive when they have asked for a proposal and people send an email.

What is the benefit of sending a video production email to a client?

You might be wondering why you need to send an email when most people prefer sending a proposal or a letter. The simple answer is that you can share your video sample through the email attachments that a client finds easy to evaluate and decide whether he would like to render your services or not. In addition, the email is very easy to send and you can easily confirm if your email has reached the target person or not. 

How to write the video production email?

You should write the email in such a way that you can impress the client. This is possible if you follow all the protocols for writing and sending the email. These rules are not addressed anywhere. However, one should know about them.

For instance, emails are usually short and to the point that the client might want a video producer to send an email because the producer can attach his sample work with the email. So, your focus should be on the attached content. Here is what you can write in an impactful email:

Write the subject very carefully:

The subject of the email is the most important component of any email as the reader gets to read it before even opening the email. The reader can choose whether he should read the email or not based on the subject. So, make sure that your subject is vivid, easy to understand, refers to the project you are targeting, and small and concise at the same time. 

State the purpose of the email in the beginning:

As soon as you start writing the body of the email, state what compelled you to write the email. Also, give your introduction as a video producer. If the client has asked for a sample video via email before, refer to that request. 

Describe your professional profile:

After stating the purpose, you should give a brief introduction to your professional profile. Here you can describe how much experience you have in video production, which platforms or software you use for the creation of video content etc.

If there is any award or certificate under your belt, don’t forget to mention them as they will help you impress the client. You can also share the link to the website where you have done your work and got positive reviews. 

Refer to the attachment:

You must have shared the video attachment with the email to show your sample work to your client and now you should refer to that attachment so that you don’t leave the client wondering what you have attached to the email. 

Share your contact details:

You can share your phone number and postal address to make it easy for people to reach you apart from email.